> Interactive Marketing FAQ
Frequently Asked Questions
The following is a list of frequently asked questions that we
are often requested to explain to our contacts and clients. You
may wish to read the entire page of questions and answers or just
select your specific questions by clicking the links below.
What is Web Site
Web site optimization is the process of optimizing your
website to perform better. Website optimization can include
improving your web site's search engine rankings, reducing file
sizes to speed up download times, and "Conversion
Rate Optimization" - the process of getting more sales and
What is Conversion Rate
Optimization is the continual process of optimizing your website and landing pages to
generate better results from your visitor traffic. For example,
more leads, opt-ins, and more sales.
Optimization is also the fastest and easiest strategy to
increase your sales without spending more money on increasing your
What is "Organic" or
"Natural" Search Engine Optimization?
"Organic" SEO is the process of raising your website rankings
and visibility in the "natural" listings area (not paid
listings) of the search engine results pages (SERPs). This strategy
is used to for increasing qualified visitors or "traffic" to
Click here for more information about
Search Engine Optimization.
What is Pay-Per-Click (PPC)
Optimization and Management?
Pay per click
optimization and management is the continual process of
making your Google AdWords and Yahoo! PPC Campaigns generate better
For example, more visitors, higher CTR's (click through rates),
lower cost per conversion, etc.
What are "Landing Pages?"
Landing pages are specialized
web pages that marketers send their visitors or "traffic" to for
increasing conversion rates of advertising campaigns.
Here's a simple example:
If you're in the fruit business and sell apples, oranges and bananas,
build 3 web pages: 1 for apples, 1 for oranges and 1 for bananas.
Then start a Google AdWords search engine advertising campaign. Send
people looking for "apples" to the apples landing page, people
looking for "oranges" to the oranges landing page and so on.
Click here for information on
increasing landing page conversion rates.
What is A/B Split Testing
and "Multivariable" Testing?
A/B Split Testing and
Multivariable Testing is the process of testing and improving
components of your web pages (such as your headlines, offers,
words, images and buttons) to see if it increases or decreases the
performance or responsiveness.
This process is used to answer your important questions such as:
- Which headline generates the best response?
- What words work best for your offer copy and order
- What is the return on investment (ROI) of your
- And more.
- A simple headline change can produce a 1,900%
increase in income;
- Colors of your background could boost your sales
by up to 30%;
- Adding audio to your order page could increase your
sales by 437%;
- Changing the wording on your order buttons could
boost sales by 319%.
In fact, the most successful companies test everything. For
example, www.GoToMyPC.com increased their conversion rates by
400% by testing over 15 elements of their web pages.
Click here for information on
A/B Split Testing and
What are the top
components of a web page
to test to maximize sales, leads or opt-ins?
The top 6 conversion components that should be tested and
improved to boost your conversion rates…
- Lead (1st Sentence/Paragraph)
- Professional "Look & Feel", proper formatting, etc.
Click here for more information on
improving the conversion rates of your web pages.
Marketing is the process of attracting attention, raising the
interest of your target market, and influencing their decision-making
process. It is the tool that educates and prepares your prospects
and then compels them to respond. Your marketing gives your sales
team the opportunity to close sales rather than chasing them down.
Marketing includes identifying unmet needs; producing products
and services to meet those needs: and pricing, distributing, and
promoting those products and services to produce a profit. For
more information, see our "Marketing
In The New Millennium" page.
Selling is the process of closing (selling and getting the order)
prospects that you have "pre-conditioned" with your
marketing messages to contact you and purchase your product. The
critical element of sales is having prospects contact you who
want to talk to you, and want to hear how you can benefit them.
For more information, see our "Sales
Advertising is the tactic of attracting public attention to
a product or business, with paid announcements in the print, broadcast,
or electronic media.
DISCLAIMER: I know this sounds ridiculous to be defining advertising, but I needed to in order to tell you about a better form of advertising for most businesses - "direct response advertising." See below...
Direct response advertising is the business of designing, writing,
and placing advertisements that ask the reader
to respond by either calling a phone number, sending a business
reply card, or visiting a website for more information.
Direct response advertising is salesmanship in print or over
the air. As salesmanship, it makes a solid case for your company,
product or service and overcomes sales objections. It answers
all major questions and it promises performance or results, and
backs the promise with a risk-free warranty or money-back guarantee.
Used effectively, direct response advertising can produce tons
of qualified and favorably-oriented prospects for your company.
At its best it literally compels people to call, write in, or
Publicity, Public Relations, or "PR" is the art of
gaining media and public exposure for your company, product or
service through communication techniques. The most popular publicity
vehicles are the distribution of articles, news releases, and
Publicity is different than advertising since you do not directly
pay for publicity (unless you hire someone to conduct your publicity
campaign). Instead of purchasing advertising, you can use publicity
techniques to "spread the news" about your product for
less cost and higher-impact than advertising.
To "optimize" means to make as perfect or effective
as possible. Smart business owners are getting more results from
their marketing budgets and saving money by increasing the effectiveness
of their current marketing materials through the process of optimization.
For more information, see our "Optimize
for Results" and "Optimize
your Website" pages.
Once you have launched your marketing strategies and tactics,
you must keep track of what is working and what is not working.
Simply knowing can double the effectiveness of your marketing
budget – eliminate the tactics that are not working, and
optimize the tactics that do work. For more information, see our
"Optimize for Results"
and "Optimize your
We think Jay Conrad Levinson, author of "Guerrilla Marketing"
summarizes this best in his list of the "10 Most Important
- You must have commitment to your marketing
- You must think of that program as an investment.
- You must see to it that your program is consistent.
- You must make your prospects confident in
- You must be patient in order to make a commitment.
- You must see that marketing is an assortment of weapons.
- You must know that profits come subsequent to the sale.
- You must run your firm to be convenient for
- You must put an element of amazement in
- You must use measurement to judge the effectiveness
of your weapons.
A marketing plan saves you time and money. Without a plan, it
is difficult to know which activity to do and when. It saves you
time and keeps you focused. It saves you money because you have
identified your target market and strategy, and following the
plan, you will engage in the right activities to accomplish your
A marketing calendar is one of your company’s most valuable
assets. It enables you to plan your time, your budget, and it
prevents you from engaging in "hit-or-miss" marketing
which results in inconsistent sales revenues. Your marketing calendar
also aids you with planning, buying, and staffing for your marketing.
An experienced and skilled marketing consultant can save you
money by making your marketing materials and tactics more effective.
They can also reduce your learning curve by recommending marketing
strategies and implementing the proven marketing tactics that
will accomplish your business goals. A marketing consultant also
makes your marketing plan happen and can be less expensive then
hiring a full-time staffer. A Marketing Consultant can also be
your principal profit-generating asset. For more information,
see our "Ways We Can Help
You" and free
Yes! There are many free resources offered at this website. You
can download our free Website
Optimization Guide (PDF), read our Search Engine Optimization presentation, and read our helpful marketing
articles from the Interactive
Call 541-280-3363 or Sign Up For Your Free Consultation.
Learn how you can get more results from your current marketing
budget. Optimize your web site to and increase your leads, sales, referrals,
and profits. Click Here For More
For more information about Interactive Marketing and the website traffic building and conversion rate optimization
services we offer, call us at 541.280.3363
or fill out our form for a FREE consultation.
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