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YOU ARE HERE: Home > Marketing Tips > Google AdWords - Lesson 4

Lesson 4 of the Google AdWords Success Plan
by Matt Hockin

Sell WAY More with Your Advertising Budget
by Giving Them an Irresistible Offer

Your OFFER is THE most important component to your success

Your "Offer" is what you make available on the web page that people go to after clicking your ad. Your offer can be a product, a service, information, a software demo, etc.

Your OFFER is THE most important component of selling on Google AdWords (or ANY advertising medium).


Because with the massive barrage of advertising and messages people see every day, it is getting harder to grab your prospect’s attention and get them to act! In order to cut through the clutter of messages, you have to be offering something of MASSIVE value in order to get someone to click your ad, land on your web page, and give you their contact info (to become a lead).

People usually only buy from people and companies that they know, like and TRUST.

So, start off the relationship right by giving them a great F-R-E-E offer. Or, give them a really aggressive introductory offer such as a "loss leader" product (or service) at a very LOW price.

Then, after you have built trust and a relationship, then you can follow-up and offer them your Core Product or Service which is more profitable. Use "Back-End" marketing systems (such as Email Autoreponders and Google Re-Marketing) to automatically follow-up and build relationships and more sales with your list of prospects.

Here are a few examples of offers:

  • Loss Leader (low-priced product or service to get the initial sale)
  • Free Report ("5 Easy Steps to [Benefit]")
  • Free video series
  • Market Analysis Report (Real Estate Pricing)
  • Register for Webinar
  • Free Demo
  • Free Consultation
  • Contest
  • Etc.

Local Businesses:

  • Coupon (Buy 1, Get 1 Free. $10 Off Dinner. Etc.)
  • Contest
  • Etc.

In the long-run (and short-run), it is completely worth it to create an amazing and irresistible offer because you’ll get sales now AND you’ll build goodwill in your market for future sales.

It’s truly win-win for everyone. And it’s a big win for your bank account too. :-)

Tomorrow's lesson we’ll talk about Landing Pages and how to make them "Relevant" AND optimized for getting results.


Matt Hockin

Need help getting more results from your Google AdWords campaign?
To discover more about Optimizing Google AdWords, call Matt Hockin at 541.280.3363 or click here to use our contact form.

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