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do I implement "Landing Sites" into
my Marketing Strategy? What's Involved?
To maximize your result and leverage the power of Landing Sites,
we recommend executing the following 4 Phase Process:
Phase I – Benchmarking
Capture and report current PPC performance results to set your
“benchmark.” This information will include identifying the
traffic and conversion rates for your selected search terms (for the
selected time period). This enables us to identify exactly how well
your campaigns convert… and where we can make improvements.
Note: A “Conversion” is defined
as the sign up process in response to a “Call to Action”. A
Conversion provides the name and email address of a potential
customer (suspect). Typical Calls to Action include signing up for a
news letter, a seminar, a webinar, a demo, a trial, a white paper,
Phase II – Implementing the Landing Sites
Develop and implement Landing Sites for selected PPC search terms.
- Define the Message Strategy*. Space, Sector,
Attributes/Aspects – Mindset for those search terms that will
direct traffic to Landing Sites
- Define the layouts and graphical elements
- Define the unveiling strategy – segues to underneath pages
- Build the layouts
- Build the graphic elements
- Write the copy
- Produce the sites
Phase III – Measuring the Improvement
and Reaping the Benefits
Capture and report the new performance results for those
search terms that have Landing Sites.
Phase IV – Continue Testing and Improving
Continuously test, track, and improve the important words and
elements of your landing sites to squeeze more profit from every
dollar spent on marketing.
Plus, you can use the knowledge learned to improve all your other
marketing materials such as…
- And more.
Or, learn more about increasing your
Request your free conversion rate analysis. Call us toll-free
at 541.280.3363 or fill out this convenient contact form:
leads and sales with “Landing Sites.”
Frequently Asked Questions:
For more details about our Landing Site Services, call Matt
Hockin toll-free at 541.280.3363 or click here to
contact us for more information.
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landing page and landing site design