Interactive Marketing logo Interactive Marketing home Contact Interactive Marketing Interactive Marketing site map Interactive Marketing newsletter
Ways we can help Marketing services Free consultation Marketing tips Success stories FAQs About Interactive Marketing Resources
Strategic Link Popularity Link Popularity  - photo
Interactive Marketing - tab
Interactive Marketing - side nav
Marketing Tips - overview
Click here to schedule your FREE consultation from Interactive Marketing

YOU ARE HERE: Home > Marketing Services > Link Popularity

How to Increase Your Web Site Sales by Achieving Higher Search Engine Positioning Through "Link Popularity"

About Search Engine Optimization:

Search Engine Traffic"Search Engine Optimization" (SEO) is the process of achieving top search engine rankings and tapping into a new source of qualified visitors who are actively searching for products and services like yours on the Net.

Your SEO campaign needs the vital “fuel” that achieves high rankings: text links.

Why Text Links Are Vital For Building High Rankings:

95% of the process of achieving high search engine rankings is acquiring quality and relevant text links on other sites that point to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using these “in-bound” links as the primary way they rank web sites. This is known as your web site’s “Link Popularity” or in Google’s case it’s called "PageRank" or "PR."

For example, the heart of Google’s algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their “PageRank” web site ranking algorithm at their web site

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages ‘important.’

As Google explains, Links and PageRank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.

Use Relevant Links To Boost Your Web Site To The Top:

Attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your web site. The quality and relevancy of the sites linking to your site holds more "weight" than the quantity of sites linking to your site. For example, since Yahoo! Directory is the most frequently visited site on the web, a link from Yahoo to your web site carries far more "weight" than a link from a smaller, less visited site.

Here’s what Google Developer Matt Cutts has to say about links…

"Thematic incoming links from authority sites carry more weight than on-page optimization." ~ Matt Cutts, Google Developer

Links are also an important source of qualified visitors…

Fill Your Online "Sales Funnel"Acquiring text links from your Industry’s largest “authority sites” also enables you to tap into their flow of traffic. This supplies your online “sales funnel” with a constant source of qualified visitors and prospects. Sometimes these sites require you pay a fee to add your text link, but they’re worth it!

For example: We have a client in the Human Resources Software business who we help with acquiring links. By using ClickTracks we found that just one link from generated a sales lead that later resulted in a software sale worth hundreds of thousands of dollars! The link cost them $20 bucks.

Start Your Strategic Linking Campaign Today:

To help you achieve top 10 rankings, we’ll get your web site linked and ranked quickly by using this sequence of steps…

  • Step 1: Acquire Links from the TOP “Authority Sites” in your Industry
    We’ll analyze your competitors who are ranking in the top 10 at Google, and identify your industry’s "Authority Sites" and niched directories where they’re getting their links. This list of links will be over 100 and possibly thousands of web sites that are opportunities for acquiring links.We’ll submit your web site to the top 100 authority sites in your industry from this extensive list of links.
  • Step 2: Acquire Links from the TOP Internet Directories
    We’ll submit your web site to the most important Search Engines and Internet Directories such as Yahoo! Directory, Open Directory,, and others.

    Internet Directory and advertising fees are paid directly to the respective web sites by you through your account. You'll need to allocate a budget to pay for this. For example, Yahoo! Directory is $299/year and is $149/year.
  • Step 3: Submit Your Site to the best FREE Internet Directories
    We’ll submit your web site to our extensive list of over 250 FREE directories such as and others.
  • Step 4: Submit your web site to links and resources web pages
    We’ll submit your web site to our extensive list of link opportunities found by conducing link research on your top ranked competitors. In other words, we’ll identify the links that got your competitor’s their top rankings, and acquire links to your web site to these sites too.
  • Step 5: Distribute your content and/or news releases across the Web
    Two of my favorite ways to get text links and higher rankings is by using the Internet’s newest and most powerful communications technologies: Blogs and electronic news releases. These tools make it easy to maximize your search engine visibility and increase the amount of in-bound links to your web site which provide a constant supply of qualified visitors.

    So, if you’re really serious about being a leader in your industry on the Internet while significantly lowering your cost per sale, add a Blog to your web site and send your news releases through electronic distribution services such as

For more details about strategic link popularity, call Matt Hockin at 541.280.3363 or click here to contact us for more information.

Start Your Link Popularity Campaign Today:

Call 541-280-3363 or Sign Up For Your Free Consultation. Learn how you can get more results from your current marketing budget. Optimize your web site to and increase your leads, sales, referrals, and profits. Click Here For More Info

For more information about Interactive Marketing and the web site traffic building and conversion rate optimization services we offer, call us at 541.280.3363 or fill out our form for a FREE consultation.

Interactive Marketing
19565 Buck Canyon Road Bend, Oregon 97702
Tel: 541.280.3363