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How to Increase Your Web Site Sales by Achieving Higher Search Engine Positioning Through "Link Popularity"
About Search Engine Optimization:
"Search Engine Optimization" (SEO) is the process of
achieving top search engine rankings and tapping into a
new source of qualified visitors who are actively searching
for products and services like yours on the Net.
campaign needs the vital “fuel” that achieves high rankings: text
Why Text Links Are Vital For
Building High Rankings:
of the process of achieving high search engine rankings is
acquiring quality and relevant text links on other sites that
point to your web site. Ever since Google entered the search
engine market, all the major Search Engines have started using these
“in-bound” links as the primary way they rank web sites. This
is known as your web site’s “Link Popularity” or in Google’s
case it’s called "PageRank" or "PR."
For example, the heart of Google’s algorithm is PageRank, a
system for ranking web pages developed by Google founders Larry
Page and Sergey Brin at Stanford University. Here is what
Google says about their “PageRank” web site ranking algorithm at
"PageRank relies on the uniquely
democratic nature of the web by using its vast link structure as an
indicator of an individual page's value. In essence, Google
interprets a link from page A to page B as a vote, by
page A, for page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves
"important" weigh more heavily and help to make other pages
As Google explains, Links and PageRank are critical to
ranking high in the search engines. In fact, inbound links and the
text within those inbound links account for 95% of effective
search engine optimization.
Use Relevant Links To Boost
Your Web Site To The Top:
Attaining optimal link popularity is not as easy as simply obtaining
as many links as possible to your web site. The quality and
relevancy of the sites linking to your site holds more
"weight" than the quantity of sites linking to your site.
For example, since Yahoo! Directory is the most frequently
visited site on the web, a link from Yahoo to your web site carries
far more "weight" than a link from a smaller, less visited site.
Here’s what Google Developer Matt
Cutts has to say about links…
links from authority sites
carry more weight than on-page optimization." ~ Matt
Cutts, Google Developer
Links are also an important source
of qualified visitors…
text links from your Industry’s largest “authority sites”
also enables you to tap into their flow of traffic. This supplies
your online “sales funnel” with a constant source of
qualified visitors and prospects. Sometimes these sites require you pay a
fee to add your text link, but they’re worth it!
For example: We have a client in the Human Resources Software business who we help with acquiring links. By using
we found that just one link from
www.HR-Guide.com generated a sales lead that later resulted in
a software sale worth hundreds of thousands of dollars! The link
cost them $20 bucks.
Start Your Strategic Linking
To help you achieve top 10 rankings, we’ll get your web site linked
and ranked quickly by using this sequence of steps…
- Step 1: Acquire Links from
the TOP “Authority Sites” in your Industry
We’ll analyze your competitors who are ranking in the
top 10 at
Google, and identify your industry’s "Authority Sites" and
directories where they’re getting their links. This list of links
will be over 100 and possibly thousands of web sites that are
opportunities for acquiring links.We’ll submit your web site to the
top 100 authority sites in your industry from this extensive list of
- Step 2: Acquire Links from
the TOP Internet
We’ll submit your web site to the most important Search Engines and
Internet Directories such as
Business.com, and others.
NOTE: Internet Directory and advertising fees are paid directly to
the respective web sites by you through your account. You'll need to
allocate a budget to pay for this. For example, Yahoo! Directory is
$299/year and Business.com is $149/year.
- Step 3: Submit Your Site to
the best FREE Internet Directories
We’ll submit your web site to our extensive list of over
directories such as
www.jayde.com and others.
- Step 4: Submit your web site
to links and resources web pages
We’ll submit your web site to our extensive list of link
opportunities found by conducing link research on your top ranked
competitors. In other words, we’ll identify the links that got your
competitor’s their top rankings, and acquire links to your web site
to these sites too.
- Step 5: Distribute your
content and/or news releases across the Web
Two of my favorite ways to get text links and higher rankings is by
using the Internet’s newest and most powerful communications
technologies: Blogs and electronic news releases. These tools make
it easy to maximize your search engine visibility and increase the
amount of in-bound links to your web site which provide a constant
supply of qualified visitors.
So, if you’re really serious about being a leader in your industry
on the Internet while significantly lowering your cost per sale, add
a Blog to your web site and send your news releases through
electronic distribution services such as
For more details about strategic link popularity, call Matt
Hockin at 541.280.3363 or click here to
contact us for more information.
Start Your Link
Popularity Campaign Today:
Call 541-280-3363 or Sign Up For Your Free Consultation.
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budget. Optimize your web site to and increase your leads, sales, referrals,
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For more information about Interactive Marketing and the web
site traffic building and conversion rate optimization
services we offer, call us at 541.280.3363
or fill out our form for a FREE consultation.
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