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Home > Ways We Can Help > Optimize for Results

How To Increase The Effectiveness Of Your Website and All Your Ads, Brochures, Sales Letters And Promotions To Get More Sales And Clients

Learn How To Generate More Sales And Profits
Without Having To Increase Your Marketing Budget

Smart business owners are getting more results from their marketing budgets and saving money by increasing the effectiveness of their current marketing materials through the process of optimization.

Before you begin to implement any new advertising, marketing, or sales tactic, you should know the practical, step-by-step tactics you can use to immediately (and easily) increase your sales and profits from the marketing you are currently conducting. Why is this important to your business? Because...

99% Of Your Company’s Success Or Failure
Comes Directly From Your Ability To Attract, Keep,
And Effectively Market Yourself To Your Customers

As you know, it is not always the company with the highest quality products and services that make the most in profits. The companies who make the most money simply have the following skills mastered... How to sell their products and services better than your competitors.

The Ultimate Goal Of Marketing

The ultimate goal of your marketing is to cut through the clutter, separate you from the competition, and then eliminate your competitors so that your product is the only logical choice. To accomplish this goal, your marketing must make the argument for your company and product much like the way a lawyer presents a case to the jury.

Your marketing needs to include compelling, powerfully written messages that arouse curiosity, deliver benefits, and get a response. Your marketing needs market data, facts, and statistics that deliver credible evidence that dramatically improves your position in the market, and offers a logical progression of facts that draw prospects to only one conclusion... to buy. If your marketing is not accomplishing this, then it's simply not working correctly.

Get More Out Of Your Marketing Through Optimization

The following elements of your marketing can be under-performing their ultimate capacity by as much as 5, 10, 15, even 20+ times. You can dramatically increase the results and profits you receive from your marketing with zero risk by identifying, testing, and optimizing certain under-performing aspects of your advertising, marketing, and selling operations with alternatives that perform better.

For example, the following elements of any company's marketing can be improved upon or "optimized":

  • Advertising
  • Sales Copy (words)
  • Your Guarantee
  • Headlines
  • Marketing strategy and tactics
  • Marketing materials
  • Your Offer
  • Operations – How you implement
  • Referral marketing systems
  • Sales letters
  • Sales people
  • Sales presentations
  • Strategic Partnerships
  • Publicity and Public Relations
  • Training
  • Ultimate Strategic Position (USP)


Leverage Your Company Into Higher Profits With A Marketing Audit And Makeover

The cumulative effect of improving these elements will "leverage" your business into a significant increase in profits, and reduce the average cost of acquiring each new client...

Sales and profits over time - graph

For example:

A recent Forbes Magazine study profiled the highly-effective advertisements that generated TEN TIMES more response the other ads placed in the magazine. These ads all contained the following four (4) critical elements...

  1. Distinctive – MUST catch the eye.

  2. Headline - 3.2 seconds to convey biggest benefit – uses "you" and "your." Headlines account for 85% of your marketing material’s effectiveness. If you have no headline or ineffectual headlines, re-write them.

  3. Body Copy – "Curiosity Driven" and "Benefit Oriented."

  4. Response Mechanism – Give them an offer and get them to respond by purchasing your product, or requesting additional information.

So what does this mean to you?

This means that you can dramatically increase the results of your current marketing materials (such as your ads, brochures, sales letters, and website) by deploying these four elements (and many more) into everything that you do.

Unfortunately, most small business owners are either too busy or too involved with their day-to-day business responsibilities to ACT on these techniques. Most overlook these opportunities and end up working harder or longer to increase their income.

This is where we can help you…

By analyzing the marketing tactics that you are currently using,
we will be able to identify the overlooked opportunities you have
in your business, and give you the best strategies to take
full advantage of each opportunity.

We will...

Conduct A "Marketing Audit And Makeover"

STRATEGY:

Use the first, fastest, no-risk way to increase your sales and profits by improving upon the advertising, marketing, and sales tactics that you are currently using.

TACTICAL PLAN:

We will increase your profits by deploying the following tactical steps included in the "Marketing Audit and Makeover" service into your business. There are four (4) steps involved:

  1. During your free consultation a senior marketing consultant will interview you and complete an extensive questionnaire that gives me the data needed to understand your business and maximize our ability to assist you.

  2. You send us copies of your advertising, marketing, and sales materials such as your Internet, newspaper, magazine, Yellow Pages ads, brochures, sales letters, and other promotions you've done.

  3. We will analyze your information and marketing materials for potential improvements in results. If we can help you, we’ll set a one-hour consultation. During this phone call we’ll make suggestions and show you how you can implement strategies and systems that will dramatically increase the response and results of all your advertising, marketing, and sales materials. I’ll also show you the 5 most costly marketing mistakes to avoid.

  4. Following your consultation, you will receive a prioritized marketing action plan. It will contain the most important tactics you should do to immediately start increasing your results and profits. This action plan will become the basis for your marketing plan and your future promotions!

The three areas we review are:

  1. How to generate customer inquiries and get new customers
  2. How to get your existing customers to come back more often
  3. How to increase the value and profit of each sale you make

Here are the specific types of strategies you'll get through your consultation:

  • Advice on how to get the most out of your existing advertising, marketing, and sales materials such as your ads, brochures, sales letters, press releases, website, and any other promotional material you may have.

  • Lead generation strategies for acquiring new customers.

  • Customer satisfaction systems to keep them coming back and buying more often from you.

  • Techniques for handling e-mail and telephone inquiries, and how to convert them into profitable sales.

  • Promotions and public relations that build your image in the marketplace and keep your name in front of your customers and prospects - while making profitable sales.

  • Plus more...

This is a complete analysis and review of your advertising, marketing, and sales strategies that is designed for fast implementation and measurable results.

There is absolutely no risk to you, only increased profitability because...

Everything is covered by our risk-free money-back guarantee.

Due to our busy schedule, and the amount of time we invest in each Marketing Audit and Makeover, I can only conduct a small number per month, so don't wait. Lock in your reservation right away.

Regards,

Matt Hockin
President, Interactive Marketing, Inc.

Start today...

Call 541-280-3363 or Sign Up For Your Free Consultation. Learn how you can get more results from your current marketing budget. Optimize your web site to and increase your leads, sales, referrals, and profits. Click Here For More Info

For more information about Interactive Marketing and the web site traffic building and conversion rate optimization services we offer, call us at 541.280.3363 or fill out our form for a FREE consultation.

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Interactive Marketing
19565 Buck Canyon Road Bend, Oregon 97702
Tel: 541.280.3363

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