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SEO Gap Analysis
Understanding What It Takes To
Get Top Search Engine Rankings
to know what it will take to get your website ranked at the top of
the search engines? It’s all about links. Links are the most
fundamental building blocks of the Internet and Search Engine
As Google explains on their technology page [http://www.google.com/technology/],
in-bound links (links pointing to your website from other websites)
and Google PageRank are critical to ranking high at the Google
search engine. In fact, we’ve found that inbound links (also called
“backlinks”) and the keyword optimized text in and around those
inbound links account for about 95% of optimizing for the “Big 3”
search engines -- Google, Yahoo! and MSN Search.
SEO Gap Analysis
This If you want to know what it will take to get top rankings for
your keyword phrases do the following 4 steps…
1) Identify Your Keyword Phrases - Research and identify what
keyword phrases your target market uses to search for products or
services like yours. List them out.
2) Analyze Google’s Top Sites for Your Keyword Phrases -
Simply go to Google, type in the keyword you want to rank for and
see which competitor sites rank the highest. Take note of their
URLs. For example: www.competitorsite1.com, www.competitorsite2.com,
3) Anchor Text Analysis - Now, go to www.Yahoo.com and run
anchor text analysis to see what their in-bound link text says. Look
at the exact anchor text they're using by searching Yahoo! like
this… link:http://www.competitorsite1.com. This will display a list
of the websites that link to your competitor’s site. Click the
links, look at each web page and take note of the link text that is
hyperlinked to your competitor’s website. You’ll want to use the
same (or very similar) anchor text that your competitor’s are using.
NOTE: This is time consuming! To speed things up, I highly recommend
Brad Callen’s “SEO Elite” software. Simply open SEO Elite, type in
your keyword phrase you want to analyze, click all 5 Search Engines
and have the software find ALL the links.
4) allinanchor Ranking Analysis - Next, go to Google and
conduct the following searches to see who ranks highest for these…
allinanchor: keyword phrase
allintitle: keyword phrase
allintext: keyword phrase
If you’re a realtor in Bend Oregon, you’d like your site to rank #1
for “bend oregon realtor” right? Of course, so conduct the following
allinanchor searches on Google…
allinanchor: bend oregon realtor
allintitle: bend oregon realtor
allintext: bend oregon realtor
Why Do We Do This?
This is how you research to see who has the most…
1) in-bound links that say “bend oregon realtor”
2) links from pages that say “bend oregon realtor” in the page’s
3) links from pages that say “bend oregon realtor” in the page’s
If your website can rank
the highest for all 3, you
should get top 10 ranking in Google (Usually #1!)
This is basically how
Search Engine Optimization works.
If your site is ranking low for “allinanchor” you need more
backlinks with your keywords in the "anchor text" -- links that
include the keyword phrase in the text of the hyperlink.
If your site is ranking low for allintext or allintitle you need to
get more "relevant links" -- links from web pages that include the
keyword phrase in the text and title.
Simple as that!
Start Your SEO Linking Campaign Today:
Contact us now for a free price quote
on our search engine optimization services by calling Matt
Hockin at 541.280.3363 or by clicking here.
Send us the keyword phrases you want to optimize for and we'll
review your website and provide you with a strategy for improving
your rankings and traffic.
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seo gap analysis