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Search Engine Optimization Terms
Understanding how the search engines rank
websites so YOU can get top 10 rankings too.
95% of the battle of getting high rankings on the top 3 search
engines (Google, Yahoo! and MSN) is acquiring quality and relevant
links pointing to your web site. Ever since Google
entered the search engine market, all the major Search Engines have
started using links as the primary way they rank websites.
This is known as your web site’s "Link Popularity" or in
Google’s case it’s called "PageRank" or "PR."
Understand the following search engine terms so you’ll know what it
will take to rank for your keyword phrases…
This term is used to describe the amount of website that link
to your website. Link Popularity is one of the most important
contributing factors that the Search Engines use to determine page
rankings. The Internet is the ultimate democracy. Generally, the site with the
most "votes" (links) wins the highest rankings. Search engines like
Google, Yahoo and MSN interpret a link from page A to page B as a
Link Popularity Strategy:
As a general rule you’ll want to strive to get more in-bound links
than your competition. But, be aware that "allinanchor" ranking and
TrustRank are also important and needs to be included in your seo
linking strategy (see below)
"Backlinks" or "In-Bound Links " (IBLs)
This is the number of links that point to your website – also
known as "backlinks" or in-bound links (IBLs). Use the 'link:'
command on Yahoo! search engine to discover how many backlinks
your website and your competitor’s sites have like this…
Get more backlinks than your competition, but to rank high in Google
you should only acquire links from quality relevant sites in your
industry, niche or topic.
"Allinanchor Rank" is Google's ranking of a web page according to
how many other web pages link to it and have the keyword in the
actual link text. The text (words) within a link is called
"anchor text" hence the name "allinanchor rank." This shows who has
the most backlinks with the keyword phrase in the actual links
pointing to their site.
This is the single most important measurement,
since it takes into account not just the number of links to a web
page, but how many links are relevant to the keyword.
Use Google's 'allinanchor:' command to discover what your website
and competitor website’s allinanchor ranking is like this…
NOTICE: You can also use the 'allinanchor' command to see
who's got links from pages with keyword in the PageTitle, Text and
Allinanchor Ranking Strategy:
Your job is to get the lowest allinanchor ranking as possible, with
#1 meaning your site has the best "allinanchor ranking" for your keyword phrase.
Google PageRank (PR)
The heart of Google’s algorithm is PageRank, a system for ranking
web pages developed by Google founders Larry Page and
Sergey Brin at Stanford University.
Google's measure of a web page’s 'Importance' is called "PageRank"
(PR) and is measured from 1 to 10. You can view any website’s
PageRank by downloading the Google Toolbar here…
Here is what Google says about their "PageRank" web site ranking
algorithm at their web site… http://www.google.com/technology/
"PageRank relies on the uniquely
democratic nature of the web by using its vast link structure as an
indicator of an individual page's value. In essence, Google
interprets a link from page A to page B as a vote, by page A, for
page B. But, Google looks at more than the sheer volume of votes, or
links a page receives; it also analyzes the page that casts the
vote. Votes cast by pages that are themselves "important" weigh
more heavily and help to make other pages ‘important.’
As Google explains, Links and PageRank are critical to ranking
high in the search engines. In fact, inbound links and the text
in and around those inbound links account for 95% of effective
search engine optimization.
But, attaining optimal link popularity is not as easy as simply
obtaining as many links as possible to your website. The quality
and relevancy of the sites linking to your site holds more
"weight" than the quantity of sites linking to your site (See "TrustRank"
below). For example, since Yahoo is one of the most frequently
visited site on the web, a link from Yahoo to your website carries
far more "weight" than a link from a smaller, less visited "less
Here’s what Google Developer Matt Cutts has to say about links…
"Thematic incoming links from authority
carry more weight than on-page optimization."
Google PageRank Strategy:
Get more in-bound links (IBLs) from quality and relevant websites
than your competition.
As outlined in the white paper titled "Combating
Web Spam with TrustRank" (PDF) the term "TrustRank" is used to
describe a method used to help ensure quality sites rank high in
the search engines and SPAMMERS rank low.
Human editors can help search engine combat spam, but reviewing all
websites and categorizing them as "trustworthy" or "spam" is
impractical. "TrustRank" places a vote of "Trust" on quality
sites which are reviewed and classified as "seed" sites. This
trust is passed on to other sites when a trusted seed site links to
Acquire in-bound links from the most trusted, well established and
highly visited websites in your organization's industry or "niche."
For more information about TrustRank visit Aaron Wall's
TrustRank article and Wikipedia's
Unique Sites in Backlinks
This is the number of unique sites among the incoming links -
as shown by Google's 'link:' command. This is a more important
measurement than just the number of backlinks to your website, since
it takes into account not just the number of links, but the number
of different sites that link to it with "backlinks."
Unique Sites Strategy:
The more unique sites your getting links from the better… as long as
they’re relevant sites from within your "community" – niche or
Beat your competition and
Rank Higher in the Search Engines
To beat your competitors and get top 10 rankings,
become equal to or better than them in all the above
categories. For example...
- Get more in-bound links and link popularity;
- Strive for #1 Allinanchor Ranking;
- Boost your Google PageRank to your competitor's
- Increase your "TrustRank" by getting links from the
biggest, most trusted websites in your industry.
NOTICE: You can beat your
competition with fewer links if your links are more relevant and
focused on the keyword, and if you spread your links out among
Frequently Asked Questions – FAQs:
Q. I see some high ranked pages in the top 10 that have a
Google PageRank of 0 (zero) or have very few backlinks. Why is this?
A. Google ranks new web pages briefly with top rankings. This
phenomenon is known as "fresh bot bounce". These rankings are almost
always temporary in nature with the new page falling out of the top
10 within a few days.
Q. My website meets or exceeds all my competitors in these
areas , but my site is no where to be found. Why?!
A. If you're nowhere to be found, Chances are you have a
penalty of some kind. You may want to hire an SEO consultant to help
you remove any penalties.
A. If you're ranking, but not quite as high as you should be,
you may just need links that are more relevant, and from better
quality sites to boost your "TrustRank. "
Start Your SEO Linking Campaign Today:
Contact us now for a free price quote
on our search engine optimization services by calling Matt
Hockin at 541.280.3363 or by clicking here.
Send us the keyword phrases you want to optimize for and we'll
review your website and provide you with a strategy for improving
your rankings and traffic.
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search engine optimization terms