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How To Boost Your Search Engine Rankings
By Getting Links From "Authority Sites"
Are you sick and tired of paying Google and Yahoo! big money each
and every month for Pay-Per-Click (PPC) traffic? With
today’s average cost per click skyrocketing from pennies up to $10 bucks
per click and more, you’re probably searching for another legitimate
way to drive targeted prospects to your web site AND boost your
search engine rankings.
Fortunately, there is a much better way that attracts
laser-targeted "ready to buy" visitors to your web site. This
search engine optimization technique makes it easy to get rankings
and traffic. Plus, you don't have to turn into an "SEO Geek", spend
too much of your valuable time, or SPAM the search engines.
The Key To SEO:
Keyword Optimized Links From "Authority Sites"
If you’ve learned anything about SEO, you know that the way you
achieve high rankings is to acquire keyword optimized in-bound
links that point to your web site. In fact, Google Developer
Matt Cutts proved that by stating "Thematic
incoming links from 'Authority Sites' carry more weight
than on the page optimization." But what is an "authority
site" and how do you get them to link to your web site to get your
rankings to the top?
How To Get Strong Links From Your Industry’s "Authority Sites"
Your industry has a handful of influential "authority" sites
that wield the power to boost your site’s rankings and traffic
simply by linking to your site. The description of an authority site
is the following…
- Strongly themed content about one topic that is
- Larger sites with many web pages - hundreds, even
- Incoming and outgoing links to similarly themed web sites
- High Google PageRank (PR) that is deserved, not
For example, in the computer business
is considered an authority site. This site has about 750,000 web pages,
over 2 million in-bound links, and a Google PR of 8!
But, how do you get a link from them?
Use your own content! For example, you can use your own
articles, content and news releases to get links from the
best and most used "Authority Sites" in your industry. Plus,
they’ll provide you with links needed for boosting your
rankings and attracting laser qualified visitors.
"Piggyback" On Their Success To Get Links
There are literally thousands of successful sites on the Net that
can help your business be more successful. Why? Because they have
tons of content, sport high Google PR scores and get "spidered" by
the Search Engines every day. But these sites were not built on a
Saturday afternoon with Microsoft FrontPage; instead huge
investments in both time and money are spent on building and
Forget having to get thousands of links. Get the right links
from the right authority sites to achieve those much desired top
rankings. They all need content, so "piggyback" on their hard work
and success by providing them with your quality content. In
return, you’ll get many rewards…
- You’ll get free traffic and boost your search engine
- Your articles can appear in the top 10 rankings by
- You’ll build a "buzz" and "celebrity" for yourself
and PR on the Net
- You’ll build quality in-bound links to boost search
- You’ll build awareness, credibility, trust and SALES
- You’ll diversify your traffic strategy to lower your
- You’ll wean yourself off of spending so much on PPC
How To Dress Your Articles For Success:
Unfortunately 50% to 75% of articles get rejected before
they even see the light of day. Usually it's because your content
stinks, you stole the article from someone, your "article" is really
just a blatant advertisement, or you’re just not following the
guidelines. Don’t let your articles get relegated to the dust bin of
the Internet. Here are some tips that will help you get your
articles and news release published in the best authority sites…
1) Just write
To eliminate "writer’s block" just start writing. It doesn't have to
be perfect! Just get your ideas on your Word document, print it out,
review and edit. Just do it.
2) Don't be boring!
Whatever you do, don’t put your readers to sleep or have them click
away in utter boredom. Be exciting, and write from the heart. People
like to relate to real people. Be real.
3) Use the AIDA Formula
- Attention – State your biggest benefit in the
Headline or Title at the top: “How To…” “7 Keys To…” (Be sure to
get a keyword phrase in the title as close to first word as
- Interest - Make your first paragraph REALLY
INTERESTING - Tell them what's ahead and what they’ll gain by
- Desire – Increase desire by piling on the benefits.
Your readers want to know WIIFM – What’s In
It For Me?
- Action! – At the bottom of your article, add your
“Resource Box” or “Byline” that tells who you are, what your
company provides and a link to your web site. This is your
moment to SHINE!
Other Article Tips:
Optimize your Articles and Links With Keywords
All your articles need keyword optimized anchor text links pointing
to your web site. So, pepper your article with keywords
related to your product or service that you want to rank in the
search engines. In the bottom resource box, add a keyword
optimized anchor text link to your web site.
Link "anchor text" is the wording that appears within the
clickable hyperlink to another web site. Anchor text links from
authority sites is the most important components of the search
engine optimization. So, be sure to ask for keyword optimized
link anchor text.
Where to submit your articles:
On the Internet, there are many places you can get your articles
One place you can start are the "Article Directories." These
are web sites that accept and publish articles on virtually any
subject under the sun. By submitting your articles you’ll get links
from them, plus other Internet Publishers browse these article
directories looking for content for their web sites. Over time,
you’ll find that your best articles will get published all over the
Web and they all link to you.
Here are the top 5 article directories…
The Article Directories are good, but they’re only the "tip of
the iceberg." The best strategy for getting your articles
published is to "plant" your articles in web sites and
Publications that your customers read. For example, if you sell
computer software to PC users, get your expert articles and news
releases published in
– one of the ultimate authority sites for PC content.
You probably already know 5-10 of these authority web sites and
publications that you currently read. So start with them and start
building your "media list" of contacts you’ll send your content
and news. Build relationships with these web site producers
and media professionals and offer to customize your articles to
exactly fit their needs. This is the best way to get killer links
from the best "authority sites."
And if you need a little inspiration, be aware that just one
article and link can bring you thousands of new visitors, boost your
rankings, and increase your sales. In fact, today’s top Internet
Marketers and Firms have staff dedicated to writing and placing
articles. They get tens, even hundreds of links per day! Whether
you’re a small business, or a larger corporation you can do the same
by using this powerful Internet Publicity strategy.
About the Author:
Matt Hockin is Owner of Interactive Marketing, an Internet
marketing company specializing in boosting sales and leads by
maximizing web site search engine visibility and "sales-ability."
Click here to download your free guide to
Web Site Optimization.
Contact us now for a free price quote
on our search engine optimization services by calling Matt
Hockin at 541-280-3363 or by clicking here.
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search engine optimization - link popularity
with "authority sites"